PBS Media Literacy Educator Certification by KQED

Frequently Asked Questions

Why are you sunsetting the PBS Media Literacy Educator Certification by KQED?

The PBS Certification has been running successfully for more than 5 years, supporting hundreds of educators in their media literacy journeys, and, through them, thousands of young people around the country. While the program has served an important role in elevating media literacy education nationally, we’ve heard from educators that there are other strategies we should pursue to support teachers and librarians in this challenging time. So, we are shifting our priorities to support educators with our free KQED Teach courses, live workshops and webinars, and offering graduate units for course completion.


What happens to the PBS media literacy micro-credentials that I’ve already earned?

You will continue to be able to access and share the micro-credentials you have earned into the future. (See this FAQ for more information on sharing your digital badges.) 


Will I continue to be a PBS Certified Media Literacy Educator after the program ends?

Yes! You will continue to be recognized as a PBS Certified Media Literacy Educator by KQED and PBS into the future. You can continue to share the micro-credentials and certification badge that you worked so hard to earn. (See this FAQ for more information on sharing your digital badges.)


What if I’ve only received a couple of micro-credentials? Can I still get PBS certified?

Yes! You are still eligible to earn micro-credentials and become a PBS Certified Media Literacy Educator between now and June 1, 2025. You have until June 1, 2025 to submit your work to earn micro-credentials. If you earn all 8 micro-credentials by June 1 you will automatically become a PBS Certified Media Literacy Educator.  


What if I still want to improve my media literacy teaching skills?

There are lots of opportunities for continuing to develop your media literacy skills:

  • Explore the free, online courses on KQED Teach. All our courses are self-paced, interactive, and designed by teachers, for teachers.
  • Learn in real time at one of our webinars and workshops on specific topics of interest to teachers and librarians, from making podcasts to source evaluation in the age of AI. 
  • Earn graduate units. We’ve partnered with two higher education institutions to offer grad units for completing our courses. 


Are there other opportunities to be recognized as a media literacy educator?

Consider applying to become a KQED Media Literacy Innovator. Selected educators collaborate with KQED to create and share the best professional development and classroom resources on media literacy. Applications for the next cohort open in March 2025.

Are certificates of course completion the same as the PBS Media Literacy Educator Certification by KQED?

No. Certificates of course completion are individually awarded each time you complete an instructor-led course on KQED Teach. The PBS Media Literacy Educator Certification by KQED is a certification program designed to recognize classroom educators’ media literacy expertise through the earning of 8 micro-credentials. Learn more about becoming a PBS Media Literacy Certified Educator.



Special Instructions for TOSAs and Teacher Coaches

TOSAs and teacher coaches are encouraged to apply for the PBS Media Literacy Educator micro-credentials. As a TOSA or teacher coach, you may not have direct access to students. Several micro-credentials include a requirement to submit examples of student work or student reflections. For these requirements, you have two options:

  1. Submit work or reflections by teachers you have trained or worked with directly.
  2. Submit student work or student reflections of the teachers you have trained or coached, who have implemented what they have learned from you.

Specific Micro-credentials

Assessing Student Media

This micro-credential requires the submission of an assessment tool (such as a rubric). For a TOSA or teacher trainer this can take two forms:

  1. An assessment tool that you use to assess the media created by teachers you have trained. In this case, you would also submit feedback you gave to teachers, using this tool. Assessment tools that may be more relevant to TOSA and coaches include feedback forms and informal evaluation forms. 
  2. An assessment tool that a teacher you have trained implemented in their classroom. This teacher would also provide feedback they provided to their students, using this tool. 

Creating a Code of Conduct

This micro-credential requires the submission of a “code of conduct implemented by the educator.” A trainer is unlikely to have or need a code of conduct for the teachers they work with. You may share a code of conduct that a teacher participating in the PD implemented with their youth, or a district or school-wide code of conduct.

The micro-credential requires a “a reflection on the experience of creating and implementing the code of conduct.” This can be a reflection by the TOSA or coach or by teachers who participated in the PD and implemented a code of conduct.

Critically Analyzing Media

This micro-credential requires “examples of student work or student reflections indicating student learning.” “Student work” can refer to work that teachers participating in a training or one-on-one coaching session created or that students of those teachers created, as a result of that training or coaching.

Evaluating Online Information

This micro-credential requires “examples of student work or student reflections indicating student learning of these skills.” This can be work or reflections by the teachers participating in a professional learning training or coaching session, or students of those teachers, as a result of the professional learning.

Implementing Media Projects in Early Childhood

This micro-credential requires “the lesson or unit plan created and implemented by the educator.” This can be the lesson plan of the TOSA or coachor one by a teacher as a result of a professional learning workshop or coaching session.

It also requires “two media artifacts created by children as part of the unit of instruction.” These can be from students of a teacher who participated in a professional learning training or coaching session by the TOSA or instructional coach.

Implementing Media Projects in Upper Grades

This micro-credential requires “two student media artifacts created as part of the unit of instruction.” This can be work by the teachers participating in a professional learning training or coaching session, or students of those teachers, as a result of the professional learning.


Special Instructions for Librarians

Librarians are encouraged to apply for the PBS Media Literacy Educator micro-credentials. As a librarian, you may be providing instruction to students, but may not be reviewing or assessing their work in the same manner as a classroom teacher. In such cases, student reflections can take the place of student work. See the specific micro-credential for details about what reflections to solicit from students.

Specific Micro-credentials

Creating a Code of Conduct.

A code of conduct for students using your library is appropriate to submit for this micro-credential. This might include proper use of digital technology, their conduct online, and what sites are appropriate to visit.

Evaluating Online Information

As a librarian, you are in a unique position to support students in finding and evaluating information they encounter. Share a list of digital media resources that you have accessed for credibility, a plan for how you instruct students in finding reliable sources online, and student work or reflections as a result of that instruction.

Evaluating Online Tools for Classroom Use

There are a wealth of online tools that your library may make available to your students. For this micro-credential, provide an analysis of the different federal privacy laws as they apply to your educational context and examine three online educational tools for their appropriateness for your students.




I still have questions, how do I reach you?

For other questions about the content and/or requirements associated with KQED/PBS micro-credentials, please contact [email protected]. If you encounter technical challenges with the Digital Promise Micro-credential platform, please submit the relevant information via the contact form here