In this free, hands-on course you will

  • Learn about formative and summative assessment formats for media projects (audio, video, infographic, or image)
  • Explore ways to set up student self-reflection, along with ideas for peer feedback
  • Create a rubric or checklist for an actual student media project that supports your curriculum goals, no matter what content you teach
Who Should Take This Course

K-12 educators in all subject areas who want to develop skills and confidence with media making and media literacy.

Course Features

Learn online at your own pace with step-by-step videos and hands-on activities. Join live events with instructors and peers. It’s completely free!

Certificate of Completion

Earn a Certificate of Completion for 5 hours of professional development. Go further with graduate units or PBS Media Literacy Educator Certification.

Learning Objectives

Master how assessing “media conventions” will help students communicate clearly and creatively using audio, video and image-based formats by: 

  • Unpacking the production techniques and technical elements that help students communicate using audio, video or graphics.
  • Explore resources, examples and ideas for formative and summative media project assessments made by KQED and fellow educators. 
  • Apply what you’ve learned by creating an assessment tool for a media project to use in your classroom or learning environment.
Enroll now for free!

You will have four weeks to complete the assignments in this course and receive a Certificate of Completion. If you would like to continue to access the course content after those 4 weeks, you are welcome to re-enroll. There is no penalty for taking the course multiple times.

Your Instructors

We support educators in integrating video storytelling, audio podcasts and other media literacy skills into their teaching practice.

Angel Valerio

Angel is KQED’s program manager for STEM professional learning. Previously, she worked in South Los Angeles and East Oakland for 8 years as a high school life science teacher and instructional coach. She is passionate about the intersection of science, social justice, and uplifting youth voice.

Rachel Roberson

Rachel is KQED’s program manager for humanities professional learning. Previously, she was an English and social studies classroom teacher and teacher leader in San Francisco, Oakland, Austin and internationally. Before becoming a teacher, she was a newspaper reporter in the Bay Area.

Rik Panganiban

Rik is the manager of online learning and educator certification at KQED. Rik was the head of Digital Learning at the California Academy of Sciences and the instructional design lead for Science Action Club.

PBS Media Literacy Educator Certification by KQED

This course helps prepare you to apply for the Assessing Student Media micro-credential on Digital Promise.

Earn all 8 micro-credentials (MCs) to become a certified PBS Certified Media Literacy Educator.

About KQED

KQED is a nonprofit, public media station and NPR and PBS member station based in San Francisco that offers award-winning education resources and services free to educators nationwide. KQED Teach is a collection of professional development courses that empower educators to teach media literacy, make media for the classroom and lead media-making projects with students in K-12.

All course content unless otherwise noted is licensed under a Creative Commons Attribution 4.0 International License. This license excludes all user generated content unless explicitly labeled for reuse by the user. Permission to reuse user generated content should be directed to the individual creator.

Have a question? Email us at [email protected] or check out our FAQ. Find out about our district supports here.