Analyzing and Evaluating Media for the Classroom (November 2021)

Misinformation is a constant in students' lives, especially in the current global reality. This instructor-led KQED Media Academy course will help you empower students to effectively assess the accuracy and quality of information across media formats and understand the techniques content creators use to shape their messages.

This Cohort: November 15-December 5, 2021

course duration icon 20 Hours
course cost icon Free
course certificate icon Certificate of Course Completion
Join an Instructor-Led Course
Nov 12 - Dec 5, 2021
What we provide:
  • course practice icon A space to practice what you have learned
  • course tool icon Free online tools recommendations
  • course certificate icon Certificate of Course Completion

This professional development course is open to educators in all roles, subjects and grades who are looking for the skills and confidence to teach students how to effectively analyze and evaluate online news and information, and navigate the internet to find credible sources. 

In this “learn-by-doing” course you will: 

  • Evaluate online sources like a professional fact checker
  • Practice lateral reading and other fact-checking methods
  • Explore common missteps of student researchers and how to address them
  • Practice critically examining how media is made and how choices made by the creators contribute to the way it is understood and acted upon
  • Create an instructional plan to support students in effectively analyzing and evaluating online sources as it relates to your content area

Each KQED Media Academy course includes

  • Online instruction delivered through videos and activities on the KQED Teach platform. Set your own schedule for working on assignments
  • Individual support and feedback provided by expert instructors on the platform and in regular, online live check-ins
  • A certificate from KQED indicating you completed 20 hours of professional development

Learning Objectives:

  • Creating lesson plans for classroom media analysis and evaluation that align with Common Core and other curriculum standards
  • Employ current best practices to assess the accuracy and quality of information in a variety of media formats 
  • Gain strategies to support students in using search engines and analyzing and evaluating the accuracy of online media sources for news and information
  • Understand what misinformation, disinformation and propaganda are, the dangers of each, and how to combat them
  • Understand the ways that a media producer’s perspective, intended audience and the production techniques influence the message
  • Understand how cognitive bias works to make our brains attracted to clickbait and vulnerable to propaganda

Rik Panganiban

As the manager of online learning and educator certification at KQED, Rik supports teachers in developing their skills and confidence in media literacy instruction. Rik was the head of Digital Learning at the California Academy of Sciences and the instructional design lead for Science Action Club. He has taught media production for middle and high school students using a wide variety of tools and platforms.

Rachel Roberson

As KQED’s program manager for humanities professional learning, Rachel supports educators in integrating video storytelling, audio podcasts and other media literacy skills into their teaching practice.  Rachel was a founding English teacher and assistant principal of KIPP Bayview Academy in San Francisco and has taught middle school English, ELD and social studies in Austin, Texas, and internationally. Before becoming a teacher, she was a newspaper reporter in the Bay Area.

Angel Valerio

Angel is KQED’s program manager for STEM professional learning. Previous to this role she worked in South Los Angeles and East Oakland for 8 years as a high school life science teacher and instructional coach. She is passionate about the intersection of science, social justice, and uplifting youth voice.

  • Week 1: Analyzing Media Production Choices
    • Let’s Get to Know Each Other
    • The Trouble with Terminology
    • Reliability
    • Bias, Part I
    • Bias, Part II
    • Media Production Choices
    • Practice Analyzing Media Production Choices
    • Analyzing Media Production Choices with Students
  • Week 2: Evaluating Online Information
    • Understanding Algorithms
    • Goodbye Long Checklists, Hello Lateral Reading
    • Lateral Reading How-To
    • Evaluating Images
    • Evaluating Video
    • Evaluating Data
    • Get Ready to Read (Laterally)
  • Week 3: Teaching Strategies for Evaluating Online Information
    • How to Integrate and Scaffold Evaluation Skills in Your Curriculum
    • Helping Students Understand How an Online Search Works
    • Helping Students Identify Cognitive Bias
    • Helping Students Discuss Political and Controversial Topics
    • Create a Lesson Plan for Evaluating Online Information
    • Course Wrap Up
Join an Instructor-Led Course
Nov 12 - Dec 5, 2021

This KQED Media Academy course will help you develop the skills and artifacts needed to earn two micro-credentials on the pathway to PBS Media Literacy Educator Certification

What is KQED Teach?

We offer a collection of free, hands-on professional learning opportunities focused on digital media. Educators can build skills in video and audio production, data visualization and media analysis to support all curriculum areas. These skills allow educators to facilitate learning environments where their students can create digital content, develop their communication and technology skills and engage in deeper learning that encourages critical thinking.

Have a question? Email us at or check out our FAQ.