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Analyzing Media Messages: Bias, Motivation and Production Choices
Welcome
Welcome (1:58)
Introduction
Introduce Yourself!
Analyzing Media vs Evaluating Sources
Why It’s Important to Know How to Analyze Media
Need Help?
Media and Bias
Intro to Bias
The Many Layers of Bias
How to Respond to Bias
Quiz: Analyzing Media and Bias
How to do a Critical Media Analysis
A Critical Media Analysis Triangle
Analyzing the Producer
Analyzing the Audience
Who’s the Audience?
Production Analysis
Production Basics: Format and Platform
Production Analysis: Shots in Visual Media
Production Analysis: Perspective
Production Analysis: Music and Sound
Production Analysis: Typography
Production Analysis: Color
Production Analysis: Power and Representation
A “Think Aloud” Analysis of a Commercial (4:26)
Teaching Strategies for Critically Analyzing Media
Introduction (8:00)
Let’s Reflect on Teaching about Bias
Taking a Deep Look at Media
The Conventions of Media
Examples from other Educators
Share Your Media Analysis and Lesson Plan
Assignment: Analyze Media Production Choices
Assignment: Create a Lesson Plan
Final Review
Course Survey
Next Steps
A “Think Aloud” Analysis of a Commercial
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